The Worldwide Brand for Laguna Beach

Laguna BeachAbout
Launched in 1997, is the intuitive worldwide brand for Laguna Beach, California. We are proud to feature and promote local businesses, writers, features and events. Laguna Beach is globally known and holds a special place in the hearts of those of us who call it home. The team at is proud to be working with local entities, businesses and brands in its effort to continue to showcase Laguna Beach's greatness to the world while making it an even more amazing destination.
Our team includes, but isn't limited to the following lovers of Laguna Beach:

Castello BrothersMichael Castello (CEO)
and David Castello (COO)

The Castello Brothers (Michael and David Castello) first made their mark developing Geodomains such as (1997), (1995), (1995), (1997) and (2003). These Geodomains are the intuitive worldwide brands for their respective destinations and each has generated and directed millions of dollars in revenue for hotels, restaurants, attractions and other local advertisers in their markets. They also own and develop brands such as,,,,,,,, and

In addition to their work with CCIN (Castello Cities Internet Network,'s parent company), Michael Castello is also the Director for the Regrets and Girls webisode series and David Castello is the Drummer and Manager for Nashville rock artist BREE.

The Castello Brothers are members of ICANN's Business Constituency. Awards include the Domainer Hall of Fame (T.R.A.F.F.I.C.), the GeoDomain Hall of Fame (Geo Expo) and the Domainers Choice Awards for Domain Ambassadors (DOMAINfest).

Kate BuckleyKate Buckley
Executive Vice President/Director of Business Development

Kate has over 15 years experience in advertising, marketing, branding, and public relations. She earned a BA in Advertising from the University of Kentucky, and, after garnering invaluable agency-side experience in Lexington, New York City and Palm Desert, joined in 2001. Kate specializes in working with hotels, resorts and local businesses to generate new-found revenue based upon the unique brand traffic of the geodomain she manages, helping them grow and promote their businesses on both a local and global level.

In addition to her work with CCIN (Castello Cities Internet Network,'s parent company), Kate is committed to supporting nonprofit organizations. She's shared her time and talent with Junior Achievement, Poetry in the Classroom, Pet Partners, Boys and Girls Club, and Children's Hospital Orange County, among others. Kate is also an award-winning poet and visual artist,, and holds an MFA in Creative Writing from Spalding University. She is widely published as both a poet and an essayist, and her popular biweekly columns featuring interviews with local newsmakers and commentary on local issues and events can be found at Kate Buckley's Laguna Beach Blog.

Joanne BergstromJoanne Bergstrom
Vice President of Media Relations

Joanne is the Vice President of Media Relations for CCIN (Castello Cities Internet Network,'s parent company) and is the Calendar Of Events and Forum Editor for

She is also the Calendar Of Events Editor for, and Joanne has established relationships with numerous businesses, attractions, entertainment venues in each city helping to promote their events. She also launched and maintains the highly successful Forum (established relationships with numerous distilleries throughout Scotland, acting as a liasion between the customer and distillery).

Joanne earned a BA in English from Flagler College. Her diverse experience includes working as a public relations liasion for the St. Augustine Chamber of Commerce, assisting visitors planning a visit to historic St. Augustine (the oldest European settlement in the United States), and the Special Investigative Unit for State Farm Insurance. Joanne also worked as a specialist in Humanities in Japan where she taught English to Japanese children.

Advertising Information, Blog or Feature Feedback: Kate Buckley
Overall Site or Network Questions: Michael Castello / David Castello
Calendar of Events or Forum Questions: Joanne Bergstrom